What should a small business website actually say?
At minimum, five things, in plain words: what you do, what it costs, where you work, your hours, and why someone should choose you. Every visitor is silently trying to answer those five questions before they contact you — and so is every AI assistant a customer asks about you. A site that answers them plainly gets chosen over a prettier site that makes people hunt. Everything else a website can say is optional. These five are the floor.
The five basics, and the job each one does
- What you do — said simply enough that a stranger gets it in one read, without decoding your industry's vocabulary.
- What it costs — honest ranges beat silence. People who can't find a price assume the worst and keep scrolling; a range you're comfortable standing behind starts conversations instead of ending them.
- Where you work — your real area, stated plainly, so the right people call and the wrong ones don't waste your time or theirs.
- Your hours — including what counts as an emergency, so nobody calls to ask and nobody shows up to locked doors.
- Why choose you — in your voice, with your actual reasons. Not filler about passion and excellence; the true things a happy customer would say.
Plain beats clever
Clever taglines demo well and convert badly, because a visitor in a hurry doesn't decode — they leave. The same goes for the machine readers: an assistant asked about your business can only repeat what your pages state plainly. Clear, specific sentences are what both kinds of reader can act on, and being easy to act on is what gets you chosen.
Getting them written — yourself or done for you
You can write these five pages yourself: one page per question, the straight answer in the first sentence, no filler. If it keeps not happening — the most common fate of this project — Nymrel's Say-My-Name Pages does it for $299 one-time: a short intake call or form, five pages in your voice, live on your site within 7 days, one revision round included, your approval before anything goes live, and the pages stay yours.
Where to go from here
The free checks come first — run them before paying anyone, including us.
Nymrel AI-visibility scan
Free, no email or signup — eight technical checks on any URL, scored in about a minute.
Say-My-Name Pages — $299 one-time
The five basics written for your business, in your voice, live within 7 days of intake. No subscription; the pages belong to you.
Related questions
Should I publish prices on my website?
Publish honest ranges if exact prices vary — silence costs more than a range does. Visitors who can't find any price signal assume they can't afford you, or that you'll quote by what the job can bear, and either way many leave without asking. A range you set and stand behind filters in the right customers and starts the conversation on solid ground.
How long should these pages be?
Long enough to answer the question plainly and no longer, with the direct answer in the first sentence or two. A visitor should get what they came for without scrolling; detail can follow for the ones who want it. Padding a page to look substantial just buries the answer both people and assistants came to find.
What does it cost to have these pages written for me?
Nymrel's Say-My-Name Pages is $299 one-time for all five, delivered to your own site within 7 days of a short intake call or form, with one revision round included and your approval required before anything goes live. No subscription, and the pages are yours afterward.