What a finished audit looks like.
This is a fictional example created only to show the report format.
It contains no client data, observed analytics, measured business loss, testimonial, or guaranteed outcome.
Seven-layer summary
| Layer | Status | What we check |
|---|---|---|
| Eligibility | Partial | Can search and AI systems access the right public pages? |
| Entity | Weak | Can they identify the business, offer, and relationships correctly? |
| Intent | Partial | Do pages answer the questions a real buyer is trying to solve? |
| Trust | Partial | Are important claims supported by visible, current evidence? |
| Freshness | Unknown | Do public facts and technical signals still reflect the business today? |
| Actionability | Weak | Can a visitor take the next step without confusion or a dead end? |
| Measurement | Unknown | Can the team observe whether the intended path actually works? |
Observation before recommendation.
- F01Effort SHigh confidence
The primary inquiry form finishes without a visible success state.
Why it mattersA visitor cannot tell whether the request was received.
Suggested fixAdd a clear success state and state what happens next without promising an unverified response time.
- F02Effort SHigh confidence
The site does not publish an llms.txt file or matching organization data.
Why it mattersAutomated systems have fewer explicit facts for describing the business and its offer.
Suggested fixPublish concise machine-readable guidance and structured data that matches visible page copy.
- F03Effort MMedium confidence
Product pages do not declare canonical URLs or share images.
Why it mattersSearch and shared-link previews can become inconsistent across otherwise similar URLs.
Suggested fixAdd a canonical URL and verified Open Graph metadata to the product template.
- F04Effort MMedium confidence
On a common phone viewport, the navigation occupies the space above the primary action.
Why it mattersThe intended next step is not visible until the visitor scrolls.
Suggested fixReorder the mobile header and test the primary action at representative breakpoints.
- F05Effort SHigh confidence
The only contact address appears inside a footer image.
Why it mattersAssistive technology and automated systems cannot reliably read or activate it.
Suggested fixRender the address as text and provide a normal mail link in the footer.
Start with your real site.
A real report uses current public evidence and clearly marks any signal we cannot verify.