Why does my business show the wrong opening hours online?
Because your hours live in more places than the one you updated. Your website, your business profiles, maps, directories, and the answer engines that read all of them each hold their own copy — and updates spread unevenly, so the old version survives in the places you never visit. Wherever it survives, it keeps getting served to customers: a search result here, an assistant's answer there. The fix is to update the source, then correct each place the old version still lives, then re-check on a rhythm, because stale copies have a way of resurfacing after you thought they were gone.
Where the stale copies hide
The obvious places are your website and your Google Business Profile. The less obvious ones: directory listings created years ago, profiles a previous employee set up, aggregator sites that copied your details once and never asked again, and the AI assistants that assemble answers from whatever mix of those they can read. When a customer asks one of them whether you're open, whichever copy it trusts is the answer they get.
Why a small mismatch costs real visits
Wrong hours are the mismatch customers punish hardest, because the failure is physical: someone drove over, the doors were locked, and no one enjoys giving a second chance to a business that wasted their trip. The listing that told them you were open doesn't apologize — you just quietly stop getting that customer.
How to fix it — and keep it fixed
- Update the source first: your own site, stated plainly in text a machine can read — not only in an image or a PDF.
- Correct each surviving copy: profiles, maps, the directories that echo you. The free scan shows what machines currently read from your site.
- Re-check whenever something changes — new season, new service, new number. Changes are what create mismatches.
- If your details change often, put the re-check on a monthly rhythm so drift gets caught close to when it starts. If nothing has changed for months, a lighter rhythm is legitimate — checking is only worth doing when something could have moved.
Where to go from here
The free checks come first — run them before paying anyone, including us.
Nymrel AI-visibility scan
Free, no email or signup — eight technical checks on any URL, scored in about a minute.
Stay Findable — $79/month
A monthly re-check of what machines see about your business, with any drift fixed — included in the price. Cancel anytime; two clean months in a row and we tell you to pause.
Related questions
How often should a local business update its information online?
Whenever something changes — hours, services, location, phone. Those moments are what create mismatched info, so the update should follow the change, not the calendar. A monthly re-check is the rhythm that catches drift close to when it starts; if your business genuinely hasn't changed in months, checking less often — or pausing a paid check entirely — is the honest call.
I fixed my hours once — why are they wrong again?
Because a fix corrects the copies you found that day, and the web keeps more copies than one pass finds. Aggregators re-import old data, cached answers linger, and each later change to your business starts the drift over. That's why the durable fix is source-plus-rhythm: keep your own site right, and re-check the echoes on a schedule.
What does it cost to have someone keep my info correct?
Nymrel's Stay Findable is $79/month, billed monthly, cancel anytime, no contract — a full re-check each month with any drift fixed, included, never billed per fix. And if two consecutive monthly checks find nothing to fix, we recommend pausing until something changes. You only pay while there's drift worth catching.